Definition of CPA marketing
It can be defined briefly in such a way that CPA (Cost Per Action) or PPA (Pay Per Action) marketing is one kind of affiliate marketing which allows advertisers to pay commission to its affiliates for specific action done by prospective customers. CPA (Cost Per Action) is also known as CPC (Cost Per Conversion). Besides, CPA marketing means getting paid a fixed amount for generating a lead to a specific offer run by advertiser.
This online advertising marketing strategy is comparatively cheap since payment only to be made when a specific action is done by a prospective customer.
Usually several types of ways of earning money based on promotional program are offered to affiliates like you by the large companies to assist their marketing strategies. CPA marketing is considered as beneficial for both advertisers and affiliates. For example- here advertisers are benefited, because they get more customers by the help of affiliates and visitors are benefited because they are getting different offers of products or services and the affiliates are also benefited as they (affiliates) are earning money by bringing advertisers and visitors on the same virtual platform.
The actions those are usually offered to do by the advertisers have been mentioned below:
Free download Clicking Participating in different surveys
Signing up for free trial version Purchasing services or products
Filling up different forms and submission Impression etc.
CPA marketing versus Affiliate marketing – Which one should be given preference to earn money quickly?
Actually at present both the marketing strategies are most popular and famous in online world to earn money faster. But which is better? In order to come to a decision in this regard a detail discussion to be presented here. Before going to the detail discussion we should know the definition of CPA marketing and Affiliate marketing. Although definition of these two marketing strategies had been presented earlier in my previous articles, for the sake of discussion we should have a look at these definitions once again.
So, let us have a look at these two definitions once again.
Definition of affiliate marketing:
Affiliate marketing is a commission based digital marketing strategy that allows affiliate marketers to promote and sell products or services of merchants (advertiser) through online on the basis of commission.
And here you should know it also that- who are affiliate marketers (Publishers) and merchants (advertiser)?
The persons who promote and sell products or services on the basis of commission through online in favor of specific companies are called affiliate marketers.
The producers who make those products or services and formulate the affiliate programs are called merchants (advertiser)
Definition of CPA marketing
CPA (Cost Per Action) or PPA (Pay Per Action) marketing is one kind of affiliate marketing that allows advertisers to pay commission to its affiliates for specific action done by prospective customers. CPA (Cost Per Action) is also known as CPC (Cost Per Conversion). Besides, CPA marketing means getting paid a fixed amount for generating a lead to a specific offer conducted by advertiser.
CPA marketing vs Affiliate marketing
At present affiliate marketing has been very popular way to make money through online. Besides, affiliate marketing strategy enables the affiliates to bring both parties like advertisers and customers on the same virtual platform. As a result here customers can get products or services at low price compared to traditional marketing strategy. Here three parties (advertisers, affiliates and customers) enjoy win win situation. And all parties are benefited and satisfied here.
For example- here advertisers are benefited as they get more customers by the help of affiliates and customers are benefited since they are getting several offers of products or services and the affiliates are also benefited & satisfied, because they (affiliates) are making money by bringing merchants(advertisers) and customer(visitors) on the same virtual platform. In CPA marketing strategies these three parties are also benefited and satisfied in the same way.
And due to this latest internet based marketing strategy, the conventional marketing strategy is on the way to be demolished in the near future.
CPA marketing is comparatively cheap as payment only to be made when a specific action is completed by a prospective customer.
It has been mentioned earlier once that CPA (Cost Per Action) or PPA (Pay Per Action) marketing is one kind of affiliate marketing which allows advertisers to pay commission to its affiliates for specific action performed by prospective customers.
In general various types of ways of earning based on promotional packages are offered to affiliates by the producers or companies to help their marketing strategies. CPA marketing is considered like Affiliate Marketing as beneficial for three parties, such as- advertisers (merchants), affiliates (Publishers) and customers. For example- In CPA marketing advertisers get benefit, because they get more customers by the effort of affiliates and customers are benefited as they are getting various offers of virtual products or services and the affiliates are also benefited since they (affiliates) are able to earning money by bringing advertisers and traffics on the same virtual platform.
By reading the above discussion, it is noticed that the features of CPA Marketing and Affiliate Marketing are almost same but the differences those are noticed have been mentioned below:
In affiliate marketing, Affiliate marketers have to sell something to get commission which is little bit difficult but not impossible.
On the other hand
In CPA marketing, Affiliate marketers don’t have to sell anything. I mean that selling is not mandatory here. As an affiliate marketer that you have to do is just you have to create a blog site or website for your business and post some your niche relevant contents and then- when the visitors will come to your blog and click on your affiliate links (those you got from different CPA networks) then they (visitors) will be sent to advertisers’ website instantly automatically where they (visitors) will be asked to complete some specific actions. After completion of the each specific action you will be paid instantly by the advertisers. Since in CPA marketing selling is not mandatory and just customers to be sent to advertisers’ website through affiliate link, it (CPA marketing) seems to be a bit easier procedure then Affiliate marketing. Actually driving customers to the advertisers’ website is easier than selling something to somebody.
In the light of above discussion, I think it has been now clear to you that on which marketing strategies you should give importance. In this regard my suggestion is – in order to earn money as a beginner you should give importance on CPA Marketing which is a bit easier than Affiliate Marketing.
Thank a lot for reading the article. If you like this article please share it with your friends on social media. And if you have any question in this regard, don’t hesitate to ask me.